Labor availability continues to be the largest barrier to growth and profitability for mechanical and plumbing contractors. In this session, Chris Madello, International Representative of the United Association of Union Plumbers, Fitters, Welders, and Service Technicians, reveals the current state of the labor market and how to attract the next generation of skilled tradespeople. Learn about strategies for building partnerships with trade schools, unions, and apprenticeship programs, the importance of employer branding to attract the right people, and how to leverage manufacturer and on-the-job training to advance skills and improve workforce confidence.