Media engagement is a hugely important tool in advancing the work of many organizations. And communicating with members of the media can call for a variety of approaches. For example, though we usually seek to publicize our work, there may be inflection points in a case where it is more strategic to minimize publicity. Or, we may be seeking to emphasize certain elements of a story to frame how the media will cover it. Crisis Communications: How to Control the PR Narrative will focus on navigating sensitive situations in the media. Panelists will share how to anticipate and respond to a PR crisis, as well as effective strategies for controlling the public narrative, including best practices for messaging.