Frostbike is a high impact bike industry event that connects hundreds of retailers, supplier brands, and thought leaders via a product expo, networking, and education seminars at Q headquarters in Minneapolis.

Open to all Q retailers, the event promises in-depth access to the industry’s leading brands, compelling new products, business education, and in-person networking with peers, brand representatives, and Q staff.

This year’s theme “Take the Lane” empowers and calls on all members of the bike industry—retailers, suppliers, non-profits, Q staff, and beyond—to step up, show up, and engage with the challenges and opportunities of a rapidly evolving market.

Registration closes January 9.